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Technology will never take away the fact that Marketing Material always has a place in business, and it is because everyone likes the idea of holding on to something physically, as it has a stronger effect than just looking at something on a screen. Let’s face it, appearance is the reality if marketing, you and everything about you and your business needs to look as professional as you are.
Marketing materials are printed materials used by businesses to promote products and services.
Good marketing materials provide a glimpse of your company’s values, proposition, vision, and culture to your customers – which reveals a lot about a company and its brand. In most cases, these materials will represent the ‘first look’ when people view your brand.
The advantages of investing in Marketing Material:
- Enhances your sales team’s chances of success in meetings
- Provides a great way for appointments and follow-ups to be created
- Helps promote your company, adds quality to your brand and generates more leads
- An effective way to promote your business to customers, clients, business partners and potential investors
- Informs potential customers about your products and services
- Helps to actively get more customers in your local area
- Assists in promoting upcoming events, products, or store launches
- Promotes your business at conferences, conventions and job fairs
- Creates a positive customer service experience and helps to build customer relationships
Why Choose Us?
The four MAIN types of Marketing Materials are still : Paper Promotional Stationery Signs & Banners
Below are some of the Marketing Material solutions we offer:
We create compelling email signatures for small, medium, and large businesses. Using your email signature in an unobtrusive way to promote your products and services helps to make a good impression when contacting or following up with a client.
A well and professionally done Logo is there to represent a business or an individual’s identity and is a necessary component when it comes to marketing your business. Getting your company Logo setup is one of the most important aspects of getting your marketing up and running – and it prepares you to create branded materials for your business.
We use visual elements to create appealing, well-designed Brochures for companies and individuals, showcasing the essential information on a small surface area that prospective customers need to see before investing in your business. The best time to utilize brochures is when you require any physical marketing material to advertise your business for events, meetings, conferences, etc. A brochure will highlight the background, services and products, and contact information of a business, which will help customers engage with your company.
Flyers are quite similar to brochures, but they aren’t folded. They should attract attention by being well-designed, and engage prospects by being well-written. Flyers are mainly used when a company is in need of physical marketing material that can quickly be given out to a lot of people.
Business cards are portable, professional reminders about your business, and are essential for individuals as well as small, medium, and large businesses, as they allow you to swap contact information in a quick and efficient manner. Business Cards offer a variety of marketing opportunities, and are mostly used when attending to conferences, events, and meetings to build community awareness and spread the word. They also provide great marketing value for online based businesses to generate curiosity about new businesses.
FACT SHEETS FOR COMPANY/PRODUCTS/SERVICES
Fact sheets that showcase summarised information about companies, products, and services are great sources of information for prospects, as the information is displayed on one page and we ensure it is well-designed. Fact Sheets are used when companies have the need to provide a large number of prospects with physical marketing material, as they offer a lot of valuable information.
Professionally designed and well-printed stationery with the effort taken in mailing promotional materials with consistent branding adds value to the company image and shows the quality of your business. Wonders can be done by investing in envelopes, letterheads, or postcards as they are great promotional marketing materials and they are cost effective products that can be reused in a many different ways.
Calendars have become a very popular printed marketing material, as they are useful take-home items with your contact details included, and they are especially useful for companies who want their customers to make regular appointments.
ONLINE PRINTING SERVICES
Businesses make use of online printing services to print marketing materials in a fast, affordable and convenient way. Our online printing services provide you with a company that designs your materials, and if you are unhappy, we can always change it up, as we offer a variety of options and upgrades.
Before the process of creating your marketing collateral commences, you will need to provide us with the following information that will be used for display purposes:
- Assemble the information you want to appear on your marketing materials.
- Business Name
- Company Logo / Custom Image
- Business Phone Number
- Business Fax Number
- Business Email Address
- Business Address
- Business Website URL / Domain
The four main types of Marketing Materials are:
Paper Marketing Materials
E.g. brochures, flyers, postcards, business cards, menus, sales sheets, etc.
Promotional Marketing Materials
E.g. newsletters, annual reports, manuals, t-shirts, mugs, calendars, pens, gift certificates, event tickets, keychains, etc.
E.g. letterhead, greeting cards, invitations, envelopes, address labels, rubber stamps, etc.
Signs & Banners
E.g. banners, lawn signs, posters, bumper stickers, window decals, etc.
Unified Support Services can help you capitalize on these products and services, by taking a good look at all the products and services offered by your company, analysing your pricing points, defining your target market, then taking the respective information and integrating it into your marketing.