Unified Support Services

Benefits of having a Professionally Designed Website

Benefits of having a Professionally Designed Website

A website Shows your business to the world Shows your expertise to your clients

These days, websites are a necessity for all types of businesses – no matter the industry. Not having a website will cost your business many prospective clients, as the customers that are looking for your services online, are not finding any information linked to your company, and so they find someone else to provide these services.

A well-maintained website has proven to be one of the most compelling marketing tools, as it can help your business gain a competitive privilege in your industry and improve the overall image of your company.

Surprisingly, according to various studies, about 50% of businesses don’t have websites. However, more people are coming to the realisation that businesses need to invest in a company website if they are looking to get a great return on investment, increased web traffic, business exposure, as well as SEO Benefits. It will of course take some time to increase traffic to your newly designed website, but it will cost you next to nothing to do so, and your business will benefit from it in various ways.

A website increases productivity due to less time being spent on explaining your products or services to customers, as the information is always available for viewing on your website. Another factor to take into account is that any requests from the website can be processed immediately via contact forms and auto-responders.

Getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you lots of wasted time and money.

More people are using the World Wide Web to look around for things they need before purchasing from a company. If you don’t have a website, potential customers will go to your competitors who do have websites. Having a website will provide the information your customers are looking for and it will give your business credibility.

Some of the different types of marketing tools businesses use to showcase their websites include:

Informative Content

Informative content on a website conveys helpful information, which helps the reader learn more, and it can help them understand a topic better. Letting your customers know why you deserve their trust can earn your business bonus points and positive feedback. We believe the more informative a site is, the greater the possibility of increasing sales at your company.

Entertainment Material

Websites are utilized to showcase videos, slideshows, online magazines, celebrity news, sports coverage, movies, arts, and much more. These materials help to keep customers on your website for longer periods of time, it also leaves them coming back for more.


E-commerce Websites are created to sell products to users, which has been proven to increase the chances that a visitor will purchase their product right there and then. However, there are many essential elements that go into building a successful online store, such as ensuring the checkout process is simple, making it fast and attractive, using proper payment options, and more.

Services & Solutions

Always keep in mind that website visitors will compare you to your competitors before they contact your company. Thus, services and solutions should always be displayed clearly on a website, as it shows your customers that the company is a dependable, trust worthy and experienced.


Blogs & Articles

Having a blog page on your website increases brand exposure, provides an updated page of blog posts and articles related to your services, and offers personal insight which helps customers to connect with your business. It is super easy to start up and maintain a blog – it doesn’t require much technical knowledge, so basically anyone with ten fingers and a brain can get the job done.

Social Media

Adding social media channels, like Facebook, Instagram, and Twitter to your website makes it easy to share and connect with customers. Social media helps your business build up a network of connections, which allows you to get feedback and to learn more about what your customers want.

Emulate the positive words of Joseph Lancaster: “A good website has a solid design; a great website is unique and meets the needs of the customer and the business it represents.” – And have your unique website designed so that you can showcase your skills and experience, direct new customers to your business, and publicize all the services you have to offer.

Looking for Professional Website Help?

Unified Support Services is here to help you build the perfect online presence for your business. For more information on our effective Web Design Services, give us a call on 083 609 5819 or reach one of our specialists at info@unifiedsupport.co.za!

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